Tiffany Riccono with spouse and co-founder, Jeff Riccono, strategically planned and formed the business concepts for Safari Sportz starting in 2008 when they began development of a sports product line for children. 

The custom soccer ball product concept somewhat came to the Ricconos in a dream, and with entrepreneurial spirits and four children of their own, the founding partners had a desire to explore a business opportunity that would enable giving back for the greater good of children. 

Business concepts for this initial product line evolved through discussions and market research when the Ricconos determined that their custom soccer ball designs were not available in the marketplace and would not only be fun for children, but also encourage physical activity and involvement in team sports where valuable life lessons begin.